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    EAA ideas

    Tangible Results

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    EAA ideas


Tangible Results

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Elizabeth Altman Associates specializes in marketing communications, planning, and project planning for small and mid-size companies. Betsy Altman works with principals to establish appropriate communication strategies for each client whether they are a commercial business or not-for-profit organization. Betsy combines her energy and insight with her broad experience, creativity of approach, strong sense of organization, adherence to schedules and budgets to achieve the needs of her clients. Communication is the primary tool for success.


Communication Results

I assist architects, developers, engineers, interior designers, construction managers, not-for-profit organizations with marketing planning, communications and project planning. I review communication needs, develop marketing strategies and assist in implementing programs to benefit each client's needs. More info




"Far and away the best prize that life has to offer is the chance to work hard at work worth doing."

Theodore Roosevelt




Good Leadership Requires Excellent Communication

During 2013, I was asked to serve as the Interim Executive Director of Chicago Commons. As I was the immediate past Chairman of the Board, I was asked to run the agency, while a national search was conducted for a permanent replacement. Initially, I served as a steward of the staff and the agency's culture. Over time, it was clear that the growth of the agency from $11 million to $28 million required that antiquated business systems needed improvement to support the demands of a mid-sized business with 260 full-time and 530 part-time staff.

While I am proud of all of the achievements, I am most excited about a Head Start funding request for $1 million that was granted. Together with the management team, I identified serious needs in the agency, developed a persuasive narrative to support these needs for future growth, and produced the proposal. During this period, we submitted grant requests for $1.5 million and were granted $1.35 million of them. This is a significant success.

Other achievements included:

contributing to and leading initiatives to strengthen the relationships of the management team

revising the Strategic Plan to reflect new growth opportunities

overseeing doubling of the size of the in-home senior care program and the implementation of the Electronic Visit Verification system

helping prepare for the Federal Review for Child Development

identifying a path for stronger job readiness program support in West Humboldt Park

selecting and implementing an extensive human resource information system (HRIS)

implementing an extensive lobbying program and public relations campaign including creating outdoor boards on a major expressway to broaden the agency's message

modifying the agency's message to focus on economic development (creating job readiness) rather than the traditional social service message


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Defined Goals Help to Measure Success

My clients have a variety of communications needs from preparing proposals for architectural developments to helping management consultants develop communications plans, to mobilizing companies for change, to producing ground-breaking books like Chimpanzee Cultures published by Harvard University, and developing the Global Concerns Project for MacArthur Foundation involving nine Chicago-area museums interested in environmental awareness education. For three years, I ran Chicago's Earth Month Festival. The key to success in each of these programs focused on enhancing the vision and leadership of the principals, and the corporate culture, and marketing message. This approach works.

Other achievements included:

Strategic planning, coaching and guidance

Proposal and grant concepts, writing and production

Presentation rehearsal and team building

Website development and Implementation

Social media programs

Book editing

FAIA submissions

Steady Hand on the Tiller



Defining a Company's Culture and Values

My clients are as broad and interesting as my experience. I founded a professional service marketing consultancy in Perth, Australia, consulting with architects, accountants, attorneys and physicians as well as the Western Australia Museum, worked on a sponsorship program in England, and developed marketing plans for a publisher in Hong Kong. Early in my career, I was privileged to develop the worldwide marketing program at Skidmore, Owings & Merrill, an internationally-respected architectural firm, and was appointed a partner.

My degree is from the Medill School of Journalism at Northwestern University.

My clients include:

AHI Travel (Alumni Travel)

Airport Owners Representatives (AOR)


Bovis Lend Lease (Schal and Schal Bovis)

Chicago Academy of Sciences

Chicago Commons

Chicago Maritime Museum

CLN Parking

Construction Consulting Group

Cotter Consulting

DeStefano + Partners


Dr. Jon Miller, Public Perceptions

Equity Office Properties

GD Searle (DeStefano/Hrones)

Halvorson Kaye

Harbour Construction

Hercules Chemical (DeStefano/Hrones)

Hewitt Associates

Holabird & Root

Horvath-Reich CDC


International Etchells Association


Loewenberg Architects

Lonn Frye, Frye Gillan Molinaro Architects

Lucien Lagrange Architects

Magellan Development Group

Mercer Consulting/Shell Canada (DeStefano/Hrones)

Miglin-Beitler (The Beitler Company)

Moto Construction

National Jazz Museum


OATS People Mover/O'Hare

Pappageorge Haymes

Performance Media

Perkins & Will

Podmajersky Associates, Inc.

Ralph Burke Associates

Ray Chen Associates

Rehabilitation Institute of Chicago


Sail America

Sail Newport

SDI Security

Shore Sails

SmArt Dept.

Smithfield Properties

South Suburban Tax Reactivation Project

State of Illinois


US Optimist Dinghy Association (USODA)

US SAILING Olympic Sailing

Young America


I am looking forward to hear from you.
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